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Certified theMarketer Partner Course
Certified theMarketer Partner Course
Curriculum
9 Sections
44 Lessons
Lifetime
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1. Getting Started
2
1.1
Introduction to Email & Multichannel Marketing
1.2
Meet theMarketer
2. Onboarding & Setup
8
2.1
Connecting via plugin or custom API integration
2.2
Tracking Events
2.3
Product Feed
2.4
Integration Health Check
2.5
Configuring Your Account for Success
2.6
Inviting team members and assigning access roles
2.7
Key Takeaways
2.8
QUIZ – Onboarding & Setup
5 Questions
3. Sign-up Forms
5
3.1
Pop-ups
3.2
Success Pop-up
3.3
Embedded Forms
3.4
Key Takeaways
3.5
QUIZ – Sign-up Forms
15 Minutes
5 Questions
4. Audience Management
8
4.1
Contacts
4.2
Contact Profile
4.3
Export
4.4
Segments
4.5
RFM, Frequency Analysis, and Funnel
4.6
Tags
4.7
Key Takeaways
4.8
QUIZ – Audience Management
5 Questions
5. Campaigns
6
5.1
Intro & Display Options
5.2
Creating an Ecommerce Newsletter
5.3
Campaign Reporting
5.4
Automated Scheduling
5.5
Key Takeaways
5.6
QUIZ – Campaigns
5 Questions
6. SMS
4
6.1
Intro SMS
6.2
Creating an SMS Campaign
6.3
Key Takeaways
6.4
QUIZ – SMS
5 Questions
7. Automations
6
7.1
Introduction to Automations, Communication Channels, and Logic Components
7.2
Automation Flows
7.3
Email & SMS in Custom Journeys
7.4
Real-Life Examples
7.5
Key Takeaways
7.6
QUIZ – Automations
5 Questions
8. Loyalty & Engagement
7
8.1
Choosing the Right Loyalty Program
8.2
Tier-Based Loyalty Programs in theMarketer
8.3
Points-Based Loyalty Programs in theMarketer
8.4
Referral Programs, Social Proof & Organic Growth
8.5
Feedback & Reviews
8.6
Key Takeaways
8.7
QUIZ – Loyalty & Engagement
5 Questions
9. Analytics & Improvements
6
9.1
Foundations of Marketing Analytics
9.2
Navigating Your theMarketer Dashboard
9.3
The RealTime Dashboard
9.4
Key Takeaways
9.5
QUIZ – Analytics & Improvements
5 Questions
9.6
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